Standardized Names For Advanced Driver Assistance Technology Adopted - Forbes

Standardized Names For Advanced Driver Assistance Technology Adopted - Forbes

If you are shopping for a new car and the names used for advanced driver assistance systems (ADAS) seem confusing and overwhelming, you are not alone. Something like 40% of drivers expect that features with names like “Auto pilot” will allow the car to drive itself, which is not correct.

ADAS technology has become increasingly prevalent on new vehicles, but the terminology used by automakers to describe systems varies widely. Earlier this year, AAA research found that consumers are sometimes faced with as many as 20 names for a single feature, and about 93% of new vehicles offer at least one. And while the emerging technology has the potential to improve safety and save lives, the terminology often seems to prioritize marketing over clarity, according to the AAA, Consumer Reports, J.D. Power and the National Safety Council, which have come together to adopt standardized names. 

Earlier this month, the four organizations released a list of common nomenclature across systems in an effort to reduce confusion over how they work, help educate consumers about the benefits and limitations, and to help them understand how to interface with the technology safely.  

The terms are meant to help identify key functions and provide clarity, to ensure that drivers are aware that these systems “are designed to assist, not replace an engaged driver,” the safety and consumer advocacy organizations said. 

The four organizations have agreed on standardized naming that is simple, specific and based on system functionality. The group said the terms are not meant to replace automakers’ systems or package names, but to achieve clearer and consistent information on window stickers, owner’s manuals and other marketing materials.

Currently, five categories have been created to group technology by type, like driving control assistance (which includes Adaptive Cruise Control, Active Driving Assistance, and Lane Keeping Assistance), collision warnings and collision intervention. 

To view the full list,which will be refined as new systems come to market, click here.

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2019-12-01 04:45:51Z
https://www.forbes.com/sites/tanyamohn/2019/11/30/standardized-names-for-advanced-driver-assistance-technology-adopted/
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